Market Rank | #217 |
---|---|
Market Cap | $ 322.3M |
Volume 24h | $ 40.1M |
Circ. Supply | 1.5B |
Total Supply | 1.5B |
Max Supply | 1.5B |
Genesis Date | 29/5/2017 |
As of today, the price of Basic Attention Token (BAT) is $ 0.21550900, which has decreased by -5.08% in the last 24 hours.
Basic Attention Token, known by its acronym BAT, is an open-source, decentralized advertising exchange platform. It works atop the Ethereum platform and was launched in May 2017, raising approximately $35M USD within 30 seconds through an initial coin offering (ICO). BAT aims to revolutionize digital advertising, which is currently marred by fraud and lack of transparency. Advertisers pay BAT tokens to website publishers in exchange for user attention, which gives a proper valuation of user attention within the platform.
The team behind Basic Attention Token includes some of the pioneers of the tech industry. Brendan Eich, creator of JavaScript and co-founder of Mozilla, leads its development. Other key members include Brian Bondy, co-founder of Brave, a privacy-focused and open-source web browser that blocks ads and trackers, and Scott Locklin, senior engineer, and co-founder of Kerf Software.
BAT operates by utilizing BAT Ads, a system that matches and displays ads to users based on data stored on the user's own device. This means that ad targeting is executed wholly on the device, eliminating the need for third-party tracking. This system is integrated within the Brave browser, which is known for being open-source and privacy-oriented. User attention, defined as their focused mental engagement on digital content such as ads, is recorded by the Brave browser, with the understanding that the user's private data and tracking information stays on the user's device ensuring it remains anonymous and secure.
You can earn BAT tokens by using the Brave browser and viewing ads. Your engagement with these ads will be valued and rewarded with BAT tokens. These tokens can be used within the built-in BAT wallet for various purposes including tipping content creators on the web.
As of the current data provided, the market capitalization of Basic Attention Token (BAT) sits at $ 322.3M and it is ranked as the #218 most valuable cryptocurrency in terms of market cap.
The circulating supply of Basic Attention Token (BAT) is approximately 1.5B out of a total supply of 1.5B.
Basic Attention Token (BAT) is available for purchase on the following exchanges: Coinbase, Bitbank, Bibox, BitMax, BTC Markets.
Yes, BAT is built upon the Ethereum blockchain, which is one of the most secure blockchains in existence. The BAT team also includes veterans from the tech industry who place a high emphasis on user privacy and security.
The best way to keep your BAT tokens safe is by storing them in a secure wallet, preferably a hardware wallet which is not connected to the internet. This reduces the chances of your tokens being stolen in a hacking attack. Regularly updating your wallet software and keeping your private keys offline are also essential steps towards ensuring the safety of your BAT tokens.
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